Changing the Church Culture
Images, metaphors, pictures and stories are powerful because they plant meanings and truths accessibly in our brains. Jesus’ parables are memorable for just these reasons. One only has to say “mustard seed” or “prodigal son” or “light under a basket” and our minds immediately go to the truths evoked by the stories around these images.
One of the building blocks of communal culture are the images and stories that we share which explain who we are. Families, for example, have stories—sometimes humorous, sometimes almost incidental, sometimes traumatic—which are repeated around holiday tables or in transitional moments and which remind us of who we are, how we are expected to behave and what binds us together.
Churches also have their symbols and their stories. Some of these, like the cross or a loaf of bread, have long histories and have found a home throughout the entire Christian culture. These have both wide community meanings and more individual associations, but they nevertheless shape who we are and how we look at the world. Other stories are far more focused toward a single community. These may include a particular building or architectural feature, or a repeated story about a key event in the life of the congregation.
Good preachers and teachers use strong images, metaphors and stories to strengthen their communication and to help listeners remember what has been said. Indeed, sometimes the story can eclipse the point, because stories can tug at mind and heart together in a way that propositional truth alone cannot. Recently I overheard one man speaking to another as he was exiting one of my classes, “I’m not sure what point he was making, but that was a great story.” Oops. Maybe that story needs a new home.
The point of all of this is that if we are going to be culture changers, we need to find the right images and metaphors to anchor various elements of the new culture in the minds and hearts of our churches. And then these elements of story need to be frequently repeated so that people begin to associate whole clusters of new meanings with the image.
Around our church we are trying to become a more “missional” church. But the word “missional” doesn’t conjure up clear meanings in the minds of most of our people. Even explaining the term often doesn’t help, because our explanations are imprecise and they vary every time we try to clarify the meaning.
But recently we have been using an image which is new to us to explain the “missional church.” “How do you see the church?” we ask. “Is the church like a cruise ship whose mission and staff are focused on attracting people to its own programs and giving people a good time so that their consumer impulses are satisfied, their felt needs are cared for, and they believe that their money has been well spent? Or is the church an aircraft carrier whose mission and staff are focused toward equipping and empowering our people for their ministries every day in the world?”
On aircraft carriers there is a spirit of anticipation, readiness, and a communal life which is intensely supportive, but outwardly focused. The mission of an aircraft carrier is not to entertain but to equip—not to attract, but to deploy. Aircraft carriers evaluate success not by the number of people who come onboard, but rather the number of missions engaged. On an aircraft carrier people listen intently for the orders of the Commander in Chief, rather than sitting in the sun waiting for the next activity on the schedule.
We are discovering that to change our culture, we have to change the way that we think about “the church.” And one way that we facilitate that change is to provide new images, metaphors and stories to create new associations in the hearts and minds of our community.
What are your metaphors or stories for what it means to be the “missional church”?




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